arbourfamilydental.com
Do ChatGPT and Google AI understand your business well enough to recommend you?
Arbour Family Dental
We checked whether AI tools can understand who you are, what you offer, why to trust you, and when to recommend you to potential customers.
What to fix first
The changes that will move the needle most — ranked by impact.
Add small machine-readable business facts (so AI tools can confirm you fast)
Add a simple code snippet that clearly states your business name, phone, email, service area (North Spokane), and your main services. Keep it consistent with what’s on the site.
Why it matters
Right now this scan reports the machine-readable business facts as missing, so AI answer tools may hesitate or be less precise when recommending you.
Put office hours and full address in visible text (not only maps links)
Add your office hours and full address on the Contact section in plain text. Include a short emergency line like “If it’s urgent, call [phone] now.”
Why it matters
In this scan, hours and address were not clearly found in the captured content. These are the first things people look for when they need dental care soon.
Improve photo descriptions for AI and accessibility
Update image descriptions so they clearly say what the photo shows (for example, “Dr. Mike Davis smiling with patients” instead of filename-like text).
Why it matters
This scan shows weak image alt quality with many missing or filename-like descriptions, which can reduce how accurately AI tools understand your pages.
Strengthen the share card (WhatsApp/Facebook/LinkedIn preview) with 2-3 specific services
Update the share preview title/description to mention familiar services (kids dentistry, Invisalign, whitening, emergency care) and include a clear next step (call/request appointment).
Why it matters
The current share preview is clear but still generic, so it may not persuade a stranger to click.
The Three Things AI Tools Check
Whether AI tools can read your site, trust what they find, and reach you at all.
The site clearly lists many dental services with short explanations, plus phone and email in readable text. But this scan did not find the small set of machine-readable business facts that help Google and AI answer engines confirm your business details. Also, image descriptions look weak for several photos, which can make AI less accurate about what your pages show.
We found patient quotes on the homepage (the “HAPPY PATIENTS” section). We also found specific service details like mercury-free fillings, implant pricing (“always $3500 fee”), and Zoom whitening results (“up to 8 shades whiter in just 45 minutes”). What we did not clearly find in this scan are third-party proof signals like licensing details, awards, or external review references.
AI bots appear allowed by the site settings. There is also an AI instruction file present (a small help-file for AI tools). The site has active social profiles (Facebook and Instagram) and a working share preview image, so AI tools can find and present the business.
What AI already gets about you
What ChatGPT, Google AI and others can already piece together from your site — a foundation to build on.
Business name
Arbour Family Dental
Phone numbers
5094873825, 5094879000
Emails
arbourfamilydental@gmail.com
Services
Dr. Mike Davis, HAPPY PATIENTS
Social profiles
http://www.facebook.com/arbourfamilydental, https://www.instagram.com/arbourfamilydental99207
What AI still doesn't get
Gaps that make AI tools hesitate before recommending you.
What we found
Your share card doesn't quickly explain who you are
Update the share card title + description to include 2-3 recognizable services and one clear action (call or request an appointment).
Why it hurts
When your link is shared, fewer people click — they don't see why to.
What to do
Ready fix in the action pack
What we found
Possibly: The homepage isn't fully clear
Office hours are not shown in the captured homepage content.
Why it hurts
Visitors and AI tools don't immediately get what you do, so they bounce or skip you.
What to do
Ready fix in the action pack
What we found
Possibly: Contact details aren't quite complete
What are your office hours (including any emergency/after-hours coverage)?
Why it hurts
Customers hesitate before reaching out — small frictions cost real calls.
What to do
Ready fix in the action pack
What we found
A critical customer question without an answer on the site
What are your office hours, including any emergency or after-hours coverage?
Why it hurts
Customers and AI tools don't get an answer to this question — they go elsewhere.
What to do
The ready answer is included in the action pack
What we found
A critical customer question without an answer on the site
What is your full clinic address (so I can confirm you’re local and find you easily)?
Why it hurts
Customers and AI tools don't get an answer to this question — they go elsewhere.
What to do
The ready answer is included in the action pack
What we found
Weakness in "Structure — Can AI read and understand the site?"
The site clearly lists many dental services with short explanations, plus phone and email in readable text.
Why it hurts
AI tools can't reliably read your business facts, so they hesitate to mention you.
What to do
Ready fix in the action pack
Quick status
How your site looks when shared on WhatsApp, Facebook, X, or LinkedIn
This is what people actually see before they click your link.
Current preview
static.wixstatic.com
Dentist | Arbour Family Dental | Spokane
Experience friendly, comfortable family and cosmetic dental care at Arbour Family Dental in North Spokane.
What's wrong
- ✕The title is clear, but it stays generic and doesn’t highlight specific services like kids dentistry, Invisalign, or emergency care.
- ✕The description explains comfort, but it does not include a concrete trust cue (like the patient quotes section) or a clear next step (like calling for an appointment).
Recommended preview
Recommended image
Use the same strong dentist/team photo, but make sure it’s tightly framed so faces are readable in a small share preview.
static.wixstatic.com
Arbour Family Dental | Family & Cosmetic Dentist in North Spokane
Gentle family and cosmetic dentistry in North Spokane. Services include cleanings, kids dentistry, fillings, crowns, implants, Invisalign, whitening, and emergency dental care. Request an appointment by email or phone.
How clear your homepage is
PartialWhether visitors (and AI tools) understand what you do in the first 5 seconds.
What's clear
- ✓Who the clinic is: Dr. Mike Davis is featured near the top.
- ✓What you do: there is an “OUR SERVICES” section with explanations.
- ✓Who it helps: family dentistry is emphasized, and pediatric dentistry is described as anxiety-easing.
- ✓You help with common needs: cleanings/exams, fillings, crowns, implants, root canals, dentures/partials/bridges, extractions.
- ✓Cosmetic options are named: veneers, Botox, teeth whitening, and Invisalign.
- ✓Next step to contact: there is a “Request an Appointment” email link, plus phone numbers.
What's unclear
- ✕Office hours are not shown in the captured homepage content.
- ✕Your full location/address is not shown clearly in the captured homepage content (North Spokane appears in the share description, but the page text we captured does not show a full address).
- ✕It’s not clear how fast you respond or whether you take same-day emergency appointments.
Recommended intro
Start the homepage with a short line like: “Family and cosmetic dentistry in North Spokane—cleanings, kids dentistry, implants, Invisalign, whitening, and emergency dental care.” Then add one sentence on who you help most (for example, families and patients who feel anxious). Finish with one clear action: call or request an appointment.
Contact details an AI can find
PartialWhether ChatGPT, Gemini and other AI tools can pull your contact info from the site.
Missing contact info
- ✕What are your office hours (including any emergency/after-hours coverage)?
- ✕What is your full clinic address (for GPS and to confirm you’re local)?
- ✕Do you offer an online booking form (or is phone/email the only way)?
How fresh your content looks
UnknownWhether AI tools can tell your site (and your business) is still active.
In this scan, we did not find a clear “last updated” date, recent blog/podcast posts, or a visible timeline showing new updates.
Recommendation
If you have new photos, new services, or seasonal updates, add a simple “Last updated” line or a small “What’s new this month” section.
What you're already doing right
Keep these. They're working in your favor.
- ✓Clear service coverage on the homepage, with plain-English explanations for many common dental needs.
- ✓Patient-focused tone, including a dedicated “HAPPY PATIENTS” section with patient quotes.
- ✓Readable contact options: phone numbers and an email are available in text.
- ✓Good social presence: Facebook and Instagram links are included.
- ✓AI bots are allowed, and an AI instruction file is present.
Customer questions your site isn't answering
Real questions people ask AI tools — and what your site doesn't currently address.
Critical — Highest priority. Start here.
- ✕
What we found
What are your office hours, including any emergency or after-hours coverage?
Why it hurts
Customers and AI tools don't get an answer to this question — they go elsewhere.
What to do
The ready answer is included in the action pack
- ✕
What we found
What is your full clinic address (so I can confirm you’re local and find you easily)?
Why it hurts
Customers and AI tools don't get an answer to this question — they go elsewhere.
What to do
The ready answer is included in the action pack
Worth adding — Worth adding — customers ask these regularly.
- !Do you offer same-day appointments for dental emergencies?
- !Do you accept my insurance, and how do you handle estimates and payment options?
- !What should I do right now for a dental emergency before I can be seen?
Optional — Nice to have.
- !Do you offer treatments specifically for people with dental anxiety (what does that look like in your visits)?
Your services through an AI's eyes
This audit looked at your homepage. A deeper crawl per service page would show which need more depth.
Detected services
Missing customer questions
AI crawler access
Whether the major AI tools can visit and learn from your site.
This AI tool appears to be allowed to visit your site.
This AI tool appears to be allowed to visit your site.
This AI tool appears to be allowed to visit your site.
Great — you have a file that gives AI tools a clear summary of your business.
Ready-to-paste paragraph for AI tools
Drop this on your homepage or About page. It helps AI tools understand and recommend your business.
Arbour Family Dental (North Spokane)
Arbour Family Dental is a family and cosmetic dental practice serving North Spokane. Dr. Mike Davis and the team offer cleanings and exams, kids dentistry, fillings, crowns, dental implants, root canals, dentures/partials/bridges, extractions, and emergency dental care. Cosmetic options include Invisalign, Botox, veneers, and professional Zoom teeth whitening. The site also includes a “Happy Patients” section with patient quotes praising gentle and welcoming care. For best results, place a short summary of these services and your contact details on the homepage, then back it up with an About/Doctor and a detailed Services page.
Recommended fix plan
What to tackle, in what order.
Step 1 — Easy wins
Strengthen the share card (WhatsApp/Facebook/LinkedIn preview) with 2-3 specific services
Easy
Step 2 — Trust-building fixes
Put office hours and full address in visible text (not only maps links)
Medium
Step 3 — AI recommendation readiness
Add small machine-readable business facts (so AI tools can confirm you fast)
Dev helpImprove photo descriptions for AI and accessibility
Dev help
How AI sees your brand right now
This is how ChatGPT and Gemini read your business today.
Arbour Family Dental presents itself as a family and cosmetic dental practice serving North Spokane. The homepage prominently features Dr. Mike Davis, including a detailed personal story and a focus on patient comfort. The “OUR SERVICES” section lists cleanings and exams, pediatric dentistry (with an emphasis on easing children’s anxiety), fillings, crowns, dental implants, root canals, dentures/partials/bridges, extractions, and emergency dental care. Cosmetic services mentioned include veneers, Botox, teeth whitening, and Invisalign. The site also includes a “HAPPY PATIENTS” section with patient quotes praising gentle, welcoming care. For specifics, the page mentions mercury-free composite fillings, metal-free ceramic crowns, an “always $3500 fee” for implants, and Zoom whitening results of up to eight shades whiter in about 45 minutes. Contact is provided via phone numbers and an email address, along with a “Request an Appointment” email link. The site links to Facebook and Instagram.